1) Icyerekezo rusange
Kubaka ikirangantego kiyobora inganda za batiri mu Bushinwa; kubaka ikigo gifite agaciro kiyongereye; kureka buri muntu akamenya inzozi ze muri Johnson Eletek Battery Co, Ltd.

2) Inshingano zumushinga
Guteza imbere inganda za batiri mu Bushinwa no kuzamura ubukungu bwa Yuyao;
Kubikorwa byo guha agaciro abakiriya, kuri Johnson Eletek umunezero wumuryango nimbaraga zidacogora;

3) Filozofiya y'ubucuruzi
Dushingiye ku gaciro k'abakoresha, dukwiye kwitondera iterambere rirambye tutiriwe twangiza agaciro k'abakoresha kubera inyungu z'ubucuruzi; witondere kandi wumve neza ibyifuzo byabakoresha, kandi uhore wujuje ibyifuzo byabakoresha nibicuruzwa byiza na serivisi; witondere itumanaho ryamarangamutima numukoresha, wubahe uburambe bwabakoresha, kandi ukure hamwe numukoresha

4) Indangagaciro
PK --- gutinyuka guhangana, gufungura PK, vuga nibikorwa;
Kwizera - kwizera sosiyete, ibicuruzwa, wowe ubwawe, abafatanyabikorwa, n'ibihembo;
Urukundo --- gukunda igihugu, kwikunda, gukunda sosiyete, gukunda umukiriya, gukunda umuryango
Serivisi - twese turi abategereza;